Soon joined by the Tower of the sports complex

Economic uncertainty slows, here as everywhere in Europe, Seine-Saint-Denis tertiary real estate market activity. But the qualities of the site are now recognized by businesses, which rented 71.000 m2 of offices during 2007 and 35,000 m2 between January 1 and September 15, 2008, while the new real estate projects are not delivered in question.

The economic capital of the "9-3" needs its take-off in the implementation of the France Stadium in 1998. "There, suddenly, impressed with the largest stage of France, with its 80,000 seats, the world of real estate more spoke to Saint-Denis", remembers Jean-Claude Bordigoni, General Manager delegate of plain common development, the semi-public company to develop the agglomeration community of eight communes in the Department (). Several ZAC were then created. The efficiency of the transport network did the rest. With device accessibility and highways A1 and A86, Saint-Denis leverages a good road network and a variety of public transportation: two lines RER (B and D), an already open subway line (line 13) and a second, 12, in an extension of the door of the Chapel to the heart of La Plaine-Saint-Denis, including the Proudhon-Gardinoux station will open in 2012. a tram service (T1) that connects from now Saint-Denis to the Parisian East. The big news of the re-entry is the decision to carry out the Aquatic Center Olympic stage of France and the station of the RER B accompanied by a tour of Office of 65,000 m2 of floors promoted by Sogelym-Steiner and Européquipement, all available in 2012.

Long deterrent, the security issue seems resolved according to the companies. "Everyone agrees to go to work in the city which seats as Generali companies, Saatchi & Saatchi, Arcelor Mittal and the journal"Mankind"," said Jacques Bagge, Director of the Agency Department at Jones Lang LaSalle." In short, all sectors of the economy are advantage to work at Saint-Denis. This tertiary concentration and the efforts of the city have reassured employees that are more reluctant to pass the device.

Large French companies were precursors to Saint-Denis such as gas of France, EDF, Crédit Lyonnais, agency French of drugs (today the AFSSAPS), Spie, RTE, Siemens, Vedior Bis... The only tower built on the site is always the pioneer of the 1970s, the tour Pleyel developed by Cogifrance, subsidiary of the Rothschild Bank. Soon joined by the Tower of the sports complex.

"The arrival of the France stage, exactly ten years ago, has been the trigger for the business of La Plaine-Saint-Denis districts such as we know it today", said Bruno Amsellem, Director of the great accounts of Jones Lang LaSalle.

In ten years, the Park offices has doubled to 800,000 m2 at end September 2008. "This growth was helped by the rigorous control of the cost of the land by plain common allowing rents accessible to the vast majority of businesses", said Jean-Claude Bordigoni

Always high values

The last tranche of the Landy France sector which has already 180.000 m2 delivered and occupied will start at the end of the year with 80,000 new m2 in four lots distributed parity between Cogedim/Icade, Transimmeubles, SDIP and Bâticonseil for deliveries in 2010. Longer term, plain common development associated with the Caisse des Dépôts and ING are planning to connect by a slab above the railway sector Landyfrance sector Pleyel.

Since 2000, between 55,000 m2 and 60,000 annual catch to lease m2 were recorded at Saint-Denis with a peak in 2003 of 130,000 m2 due to the arrival of Generali Landy 1 on approximately 60,000 m2 before an extension of 16,000 m2 in 2004. "Proof of the attractiveness of the territory, Cegelec and Verspieren chose this year to leave the Hauts-de-Seine to establish their headquarters at Saint-Denis," confirms Jacque Bagge. They follow in this other actors in sectors of activity convinced by tertiary Saint-Denis supply: banks, insurance companies, mutual, public agencies and industry groups, attracted by the quality of the buildings and rental values today, cocktail according to Jones Lang LaSalle in a range of 275 euros to 325 EUR/m2/year/ht.