AdaptiveAdscofounder Sanjay Sharma will lead the team in India

BrandWords arebuilt the way brands thinkby offering a wide range of targetable terms suchas audience, context, sites, behavior, primetime and placement. For example,an advertiser can select Women 24-40, Fashionista, Beauty, At Home and Abovethe Fold for a campaign for a beauty product; Men, Urban, New York, Very HighIncome, Influential, and Follows Style could help launch a new luxury product.GlamAdapt helps find the best match for the BrandWords selected, thendynamically monitors and adapts the campaigns to ensure the best brand reachand engagement. AdaptiveAds' self-service ad technology will become the platform for GlamAds,the only self-serve brand advertising system of its kind focused on premiumdisplay. The display ads direct self-serve system, offering both verticaltargeting and scale, will let agencies quickly create and place custom mediaad buys across any verticals in the Glam Media network. A version of GlamAdswill also provide the same service directly to small and medium-sizedbusinesses, bringing purchasing power and pricing transparency never beforeseen in the premium online display ad ecosystem.Publishers in the networkwill be able to manage their primetime ads, advertorials, sponsorships andwidget ads, and use GlamAds to manage non-primetime inventory."The integration of Glam Media and AdaptiveAds delivers the next generation ofad targeting, serving, optimization and reporting technologies that providebrands smart audience engagement not possible in print and TV advertising,"said Yogesh Sharma, CEO of AdaptiveAds. "Together Glam and AdaptiveAds arebringing advanced technology to help break down the barriers to effectivebrand ads online." AdaptiveAds is a three-year old start-up with investors who include top-tierVC firm Draper Fisher Jurvetson, key Silicon Valley startup investors and alist of blue-chip customers.

Offices in Mumbai and Pune will becomeGlam's engineering and product development centers in India. AdaptiveAdsco-founder and CEO Yogesh Sharma will become Vice President & General Managerof Ad Solutions at Glam Media. Glam is also reorganizing its technology,engineering and content teams to focus on brand engagement and displayoptimization, and expects to hire engineering employees in India. AdaptiveAdsco-founder Sanjay Sharma will lead the team in India. Glam expects a netaddition of approximately 20 new employees with this acquisition, bringing thetotal employees at Glam globally to 200.

"Technology innovation has been one of Glam's key differentiators since thebeginning," said Fernando Ruarte, co-founder and CTO of Glam Media. "Theacquisition of AdaptiveAds helps Glam bring advanced targeting, optimizationand tracking technology using simple BrandWords to a reach of over 100 millionunique visitors globally."More than 1,000 of the world's top brands have taken advantage of Glam Media'screative advertising solutions and sophisticated ad-targeting and measurementsystem. Glam Evolution(TM), the Web's first primetime inventory placement andvertical targeting platform, enables vertical targeting by audience, content,primetime and placement, filling a sweet spot in brand display advertising,which stands out in contrast to remnant display advertising solution. Both GlamAds and GlamAdapt will be launched as part ofGlam Evolution(TM) platform later this quarter on Glam women's andBrash men's vertical networks.About Glam MediaGlam Media is the pioneer and global leader of Vertical Content Networks,leveraging a revolutionary new media model that brings brand advertisers totargeted vertical audiences online. and 110 millionuniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is 1for Women in US, UK, and Germany, and has been the fastest growing company in2007 and 2008. Glam Media is backed by Hubert Burda Media, GLG Partners, AccelPartners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital andInformation Capital.

The company is headquartered in New York City, New Yorkand Silicon Valley, California, with international offices in London, Munich,Berlin and Tokyo.SOURCEGlam MediaCaroline Hacker of Glam Media, 1-650-270-2183, ; orKatie Smith-Adair of The Morris King Company, 1-212-561-7475,. ) During the beginning of 2009, Manchester United was the best defensive team on the planet. They were getting clean sheets every game and starting keeper Edwin Van de Sar set a European record for not conceding a goal in 1,131 minutes.Also during this time, young English keeper Ben Foster was starting to get more playing time, which resulted in Foster getting a chance to play and win the 2009 Carling Cup over Tottenham. However, United's defense completely fell apart and they nearly lost the Premier League title. But after Van de Sar broke a finger on his left hand during the Audi Cup back in August, Foster was given the green light to start off the year as the No. 1 keeper for Manchester United.Foster started off strong, earning a clean sheet in two of his first three Premier League matches, and appeared capable of being a No.