The objective Push the sales of Kindle of course

In the United States, publishing houses do not have expected that the Apple tablet to be unveiled to sign with the firm of Apple. Steve Jobs yesterday announced agreements with five major partners - Penguin, Simon & Schuster, HarperCollins, McMillan and Hachette Book Group-, which will provide access to an online library, called iBooks, on the model of the itunes music... In practice, consumers can download or purchase the books. Apple hopes his side quickly others attract large publishers on the iPad. Tuesday, the TechCrunch site, indicated that the new terminal could embark on direct access to the American bookseller Barnes & Noble online store...

Perish when one remembers to the MacWorld Expo in January 2008, Steve Jobs, the Apple boss, had been doubtful on the future of the Kindle, Amazon Reader: "the problem is not whether or not the machine is well." "But the truth is that people read more", he launched, recalling that "the previous year, 40 of Americans had read a book or less". Accustomed to surprise by its voltes-face, he finally chose to counter Amazon on its land, to not let the cybermarchand to capture the promising market of the dematerialized Edition.

Ringardiser Kindle

Read books in digital format will indeed be the first function of the iPad, which hope to ringardiser other Sony Readers and Kindle. Even if in 2009, Amazon machine represented 60 of the 3 million e-book sold in the United States, the Japanese group is giving little or less the rest of the market. Publishers do not engage in no prognosis on the winner of this battle of giants. But there are a few days, Arnaud Nourry, the pattern of Hachette Book, number three world of publishing, and French leader in the sector, interviewed by the magazine "Challenges" did not hide that "the arrival of the Apple drive is good news." On the one hand, publishers hope that with its Apple tablet will revolutionize the market of the e-book... and the take off. Then, the large American houses are also betting that the arrival of the Group of Cupertino will help establish healthy business relationships with Amazon. Since last summer, the merchant online - followed by the bookstore Barnes & Noble chain - practice pricing broken by selling $ 9.99 (or even less) new editorial in digital format when the print edition is three to four times more expensive. The objective Push the sales of Kindle, of course. What pointing the American Edition. In the system devised by Apple, on the other hand, they would retain the hand on the price of the works, the manufacturer of the iPhone is limited to a percentage of the turnover generated by sales. In his presentation yesterday, was referred to a price of $ 15 for a digital book, some that can be offered cheaper.

The perspective to double has already led Amazon to improve the compensation proposed to authors and publishers in 25 to 70 on the price of the book less than 9.99 euros. In France, no publisher would have officially been contacted by Apple. But it closely follows the game. History to anticipate.