One year after its takeover by American Starwood Capital, Louvre Hotels (Hotel Group Taittinger - society of the Louvre pole) raises questions about the fate of his hotel prestige (with, among others, the Crillon in Paris, and Martinez in Cannes), and its economic signs (first class, Campanile, Kyriad). It is true that with the exception of the announcement, at the beginning of the year, the launch of a the Crillon luxury brand, the buyer has been very discreet.
This wait may be explained by a careful review of detail. But it seems to be coming to an end. The buyer, which already had a priority starts with the implementation of modern information and "reporting" systems, has just taken an important decision with the recent appointment of a pattern for economic hotels, the American Steve Jacobs, expert consultant of the hotel and tourism. Two years after the constitution of Louvre Hotels, which aimed to bring the hospitality of prestige and economic society of the Louvre Hotels, Starwood Capital thus opts for an operational cockpit reinforced for each of its branches, with aims to better stick to their respective markets. Do not abandon to the existence of certain cross-cutting functions. A common booking engine is about to be put in service.
The appointment of Steve Jacobs is also accompanied by a new departure in the management of Louvre Hotels: that of Guy Dano who had been appointed, in March 2005, Director-General delegate, marketing, sales and distribution. Yann Caillère had already dropped the Presidency late 2005 to join the new Accor Executive , being then replaced by Richard Gomel, a man of Starwood Capital. In early 2006, it was responsible for the economic hotel operations, Jean-François Sautereau, who had resigned, Bernard Sudreau him succeeding. However, the direction of the Crillon is still not appealed since the departure of Franka Holtmann, party directed the Meurice. However, the Associate Executive Director of operations for the luxury, Marie-Béatrice Lallemand pole has the upper hand on the famous Parisian palace.
New direction
In addition, Starwood Capital the rest seems to see more clearly in the direction must take its prestige hotels. After setting a mark the Crillon, he now refocused the Concorde mark on a hotel and Congress city, even though some projects before his arrival, realized. An establishment of 164 rooms (including 5 suites), operated under a management mandate, must therefore be opened in Lyon in November, another being announced for end of 2007 in Marseille. The hotel blue Marine located next to the gare Montparnasse in Paris will pass by the end of the year as sign Concorde. Another strong sign: Starwood Capital is in the running to acquire the walls of the Concorde Saint-Lazare it operates put on sale by the Sofavim.
In addition, the new owner of Louvre Hotels has confirmed the sale of the hotels in province, already considered non-strategic. He thus shed its Concorde Hotel le Mans and château hotel Mont Royal de Chantilly. The case of Nancy Hall, which it has no walls, remains outstanding.
Finally, the reflection is always on the mark to be given to these high range facilities, that are Martinez in Cannes, the Ambassador and the Lutétia in Paris, whose positioning is considered different from Concorde and the Crillon.
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